The added value of AI for your business

1. Financial impact: More turnover, lower costs
AI is a real lever for profitability: It increases sales through personalized offers, lowers operational costs through automation and changes cost structures sustainably. Studies show that companies can achieve significant EBIT effects with AI initiatives. Anyone who invests now gains an advantage that competitors can barely catch up with.
Checklist: Getting started on the financial impact of AI
- Are there high-cost processes that can be automated?
- Can cross-selling or up-selling be improved with AI-based recommendations?
- Have we defined key figures to measure financial success?
2. Operational efficiency: rethinking processes
The biggest strength of AI lies in the optimization of processes. Whether it's auditing, customer service, or supply chain planning, AI automates routine activities, reduces turnaround times and accelerates the implementation of functions. The result: More agility and an organization that is prepared for change.
Practical tip:
Start with a Pain Point, which employees find particularly time-consuming. This is often the fastest way to use AI.
3. Strategic competitiveness: space for leadership and innovation
AI is more than just a tool — it changes business models and opens up completely new sources of revenue. Managers are relieved of time-consuming routine tasks and can focus more on innovation, strategic value creation and talent development. This makes AI the central component of modern corporate management.
Question about self-reflection:
➡️ Where could we use AI to develop completely new products or services that do not yet exist today?
4. Diverse fields of application: benefits where added value is created
AI is not a niche topic, but a universal tool. Marketing & sales benefit from more precise customer segmentations and better forecasts, service teams from chatbots and intelligent routing, IT from automated error detection, and product development from generative AI for content, design or software code.
Mini exercise:
List three areas in which your company currently has the largest share of value creation — and consider which AI applications could help there.
5. Effects on the workforce: transformation instead of job cuts
AI is often discussed as a job killer — but that falls short. In fact, roles are shifting as new ones are created. Employees take on more value-adding tasks, while AI does routine work. It will be crucial for companies to invest in retraining and further qualification in order to prepare the workforce for the new opportunities.
Checklist: Getting employees ready for AI
- Are there continuing education programs for digital skills?
- Are employees actively involved in AI projects?
- Do we have a plan for retraining in new roles?
6. Successful implementation & scaling: From vision to practice
The full benefits of AI do not come from individual lighthouse projects, but from a systematic approach: clear roadmaps, defined KPIs, dedicated teams and role-based training. In this way, AI is not only successfully introduced, but also sustainably scaled — with measurable added value for the entire company.
Best practice approach:
- Select pilot project
- Measuring success (KPIs)
- scale
- Adjust corporate culture
conclusion
AI is not a trend, but a central driver for the future viability of companies. It increases sales, reduces costs, creates efficiency and opens up new business models. It is crucial to take action now — with a clear strategy, initial pilot projects and targeted investments in the workforce.
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